Shape your track in the sandpit, get behind the wheel and race through it in VR.

Audi Sandbox invited you to shape your own racetrack in a sandpit. You could build huge jumps or wast pools of mud. After the track was scanned and rendered into a 3D model, you got to witness your own creation in VR as you raced through it in a Audi Q5 driving simulator.

Läs Upp – an app that aims to get Swedish kids reading again

Together with the awesome people at King, we created a clever app that "tricked" children to read more. The app simply replaced  the screen lock  with popular children’s books. So the kids simply had to read a couple of pages to unlock the tablet.

North Kingdom created Netflix' first commercials outside the U.S. The adverts was aired in 6 countries during fall 2013.

It's November 2009 and Farfar is faced with the daunting task of promoting a bunch of content services offered by Comviq, Sweden's super-cheap mobile operator. The services are of the outdated kind; expensive music, crappy "TV" and some pretty okay mobile games - if you don't have an iPhone.

Lucky for us, not many of Comviq's costumers own a iPhone. Not because they don't want one but because they can't afford one. At Farfar, we decide to turn this collective yearning for cool apps into something fun: the Comviq App Store. A low-budget, ironical take on the original from Cupertino. Headed by two "scientists", the App Store not only showcases real services but also very experimental apps, bringing the telecom company very close to the edge of complete insanity.

Building 19,000 flagship stores for a dirt cheap cell company.

Almost every news stand, hot dog joint, tabac and bookie in Sweden waves a stupid flag with a dog on it. It’s to tell people where to top-up their Comviq prepaid phones. Comviq is cheap. Comviq can’t afford any swanky concept stores. But since 19,000 stores already wave the Comviq flag, why not turn each and everyone into a flagship store?

Experience the joy of calling for free

Comviq the prepaid cell company, is dirt cheap. So cheap it’s FREE to call within the network. Everyone’s happy, except the poor kids outside the network. Nobody calls them.

Enter Comviq Borrow Buddy. A super-fun LIVE show where a bunch of celebs equipped with Comviq phones do the talking for you. Finally the kids without Comviq can get into the game! Amazing results! BIG impact on sales! 

Send boring documents on an exciting journey!

Work, don’t you just love it? Now thanks to the pocket-size technology of Nokia E71, work has moved from the office to you house, your backyard, your fishing trip. Isn’t incredible?

Guess not. Okay, to prove that Nokia is still on your side we gave you more than the tools to read email. We also showed you how to deal with them. Enter the Unloader – a machine designed to take the frustration out of every boring email or document ever sent at you. 

How to turn a promotion campaign into a global peace keeping mission!

Björn Borg Underwear is from Sweden. And you know what? Swedes are a bit naive. At Farfar, we took this blue-eyed attitude and turned it into great marketing. With Peace on Earth we exported one of Sweden's finest traits: staying out of war. The plan was simple: Collect people's wornout underwear and send them to a warmonger of your choice.

The world's most personal musical is all about you

Every Stockholmer have a crush on England. But how do we convince the Britons that this is the case? Me and Nicke thought maybe a song might make them understand. 

Two girls fight it out over a phone.

Realistic? No.

Beautiful? Perhaps.

Car ads. Don't you just love them? Always this focus on product, product, product. The new, shining, seemingly driverless car gunning its way through a tight hairpin or speeding through the salt lake desert, very close to the speed of sound.

With Infinite Drive we took the opposite approach. Instead of the outside we started with the inside. Not the inside of the car, but the inside of you. What passes through your mind as you drive a car? Well, if you're a Saab owner, you're a different breed, so naturally the thinking should reflect that.

The result was an everlasting, never-ending, introvert journey behind the wheel of a Saab 9-3 Convertible. But back in 2004 bandwidth was still a scarce resource. So to make this joy ride last forever, we looped the scenes. In the end we decided to loop the story as well, something that wasn't done before. Ikea Dream Kitchen and Philips Carousel would soon follow…

This is the complete list of honors, nominations, shortlist and awards that I can recollect having received.